# Finding Long-Tail Keywords

With SEO Insights, you can find and use hidden content to boost your ranking and get more traffic.

In JaySearch, you can easily discover long-tail keywords. Long-tail keywords are longer and more specific queries that searchers are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Most long-tail keywords have lower search volume than short or “head” keywords.

1. To begin, navigate to the SEO Insights section. Here you’ll see three subfeatures such as Untapped Keywords, Long-Tail Keywords and On-Page SEO Insights. Click on the Long-Tail Keywords card.

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2. In the Keyword rankmap section under the Pages tab, you'll find top long-tail keywords, sorted by page. To see a comprehensive list for the entire website, head over to the Keywords tab.

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Once you’ve discovered these long-tail keywords, consider how you can take advantage of them.&#x20;

This may involve creating new content that targets these keywords, adjusting the title tags or meta descriptions of existing content, or ensuring that your content fully addresses the searcher's intent.

We recommend [setting these keywords for regular monitoring.](/use-cases/set-up-keyword-tracking.md#creating-rank-tracking-reports-in-jaysearch) Track their performance after changing title tags, meta descriptions, or creating new content. Look for changes in CTR, rankings, impressions, and clicks. <br>


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