# Who is it designed for?

We designed this tool with the following users in mind:

* People who **don't trust the keyword positions data provided by other tools** and prefer to manually review the search engine result pages to see what the keyword positions really are. 
* People who want to view and analyze **the freshest data from Google Search Console** for their daily SEO tasks. 
* People who are looking for SEO insights to help them **improve current articles or create new ones** to get more organic traffic. 
* People who want to **claw back traffic to pages that have dropped** as a result of Google updates using 90-day historical data.