Set Up Keyword Tracking
In this tutorial, you’ll learn how to identify the most essential keywords for your business and how to set them up for tracking in JaySearch.
Let's face it, tracking all website keywords is going to cost you an arm and a leg, especially if you have a large and well-established site with thousands of pages.
But by focusing on the most important keywords and grouping them together, you can track more effectively.
But how do you identify the most essential keywords for your business? How do you set them up for tracking?
Let's find out in this guide!
Choosing The Right Keywords to Track in SEO
The right keywords lie at the intersection of your audience’s pain points and the solutions your business provides. Keep in mind that not all keywords contribute equally to your business goals. It's more efficient to focus on:
Non-branded keywords close to ranking high (“striking distance”).
Branded keywords that have recently led to conversions.
Keywords that have shown success in paid search campaigns.
Long-tail keywords, which, despite lower traffic, can be highly valuable due to specific user intent.
This approach not only saves resources but also aligns better with achieving tangible ROI from your SEO efforts.
By focusing on the keywords that truly matter, you can rank for terms that drive meaningful results for your product or service.
Creating Rank Tracking Reports in JaySearch
You can create rank tracking groups, to which you can add important keywords and keep them handy. You can also share these groups with clients or team members.
To start, you can monitor keywords either on a site-wide basis or page-by-page. Let’s begin by focusing on the site-wide approach.
Tracking Keywords Site-wide
Open the list of projects and click to the desired one.
Inside the project, go to the Keyword rankmap section. Here, you'll see all the pages and keywords your site ranks for, along with its total traffic.
Click on the Keywords tab. This is where you'll find a complete list of all rankings keywords.
In the Keywords tab, you will see the historical rankings for each keyword: how its position has improved or decreased
To add specific keywords for tracking, click the checkboxes to the left of the queries, and they will be automatically placed in the clipboard.
If you already know which keyword you want to monitor, simply use the filters to find it quickly
Now that all your keywords are collected in the clipboard, you can create a report by clicking the Create new report button.
First, check the preview of your tracking group. If everything looks good, save it by clicking the Save report button.
Note: If you close the report preview without saving, any unsaved data will be lost, and you'll have to start from the beginning. To avoid data loss, be sure to save the report before living the preview mode.
Then name your report, specify the update frequency and click Create.
Congratulations, you have successfully created your first Rank Tracking report! You can find the report in this project in the Reports navigation section.
If you want to change a report name or delete it, use the context menu (three dots).
Track Keywords Page-by-Page
To find page-specific keywords, navigate to the Overview and select the Pages tab.
Copy a page URL, open the Page filter, and paste the URL there. Click on Submit to apply the filter.
Once the filter is applied, you'll see data specific to that page in the table below the chart. To view all the keywords for this page, go to the Keywords tab.
At this point, it's helpful to sort the keywords in the table by impressions or clicks, as the main keywords typically drive the most traffic.
An impression is counted every time your page appears on a search results page for a specific query, even if users don't click on it.
Clicks represent the total number of times users clicked on your website's pages in search results for that query.
If the page has few or no impressions or clicks, you can manually select keywords using the Keywords filter.
Add to the clipboard 5 keywords (or as many as you need) and put them for monitoring, following the steps outlined in the first part of this guide.
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